AVATAR ONBOARDING
Step 3:
Email*
Your Name
Does your customer avatar have a name?
What is their age?
What is their gender?
What is their marital status?
#/Age of their children:
Where do they live?
What is their favourite quote?
What is their occupation?
What is their job title?
What is their annual income?
What is their level of education?
LET'S GET TO KNOW YOUR AVATAR PERSONALLY
Deep down inside
What makes them happy?
What do they worry about?
What frustrates them?
What are some of their fears?
What is their biggest problem?
Who do they trust?
Who do they distrust?
How do they see themselves?
What are they afraid others may find out about them?
What is their deepest desire?
What do they say they want?
What do they really want and will never admit?
GOALS AND VALUES
What are their goals?
What are their values?
SOURCES OF INFORMATION
Where do they go to find information?
Books:
Magazines:
Blogs/Websites:
Conferences:
Gurus:
Other:
CHALLENGES & PAIN POINTS
What are their challenges?
OBJECTIONS & ROLE IN PURCHASE PROCESS
What are their objections to the sale?
What is their role in the purchase process?
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